
Immortalized in the Washington's Smithsonian Institution as "America's Legendary Daredevil," Knievel was best known for a failed 1974 attempt to jump Snake River Canyon on a rocket-powered cycle and a spectacular crash at Caesar's Palace in Las Vegas. He suffered nearly 40 broken bones before he retired in 1980.
"They started out watching me bust my ass, and I became part of their lives," Knievel said. "People wanted to associate with a winner, not a loser. They wanted to associate with someone who kept trying to be a winner."